SEO for E-commerce Archives - Marven Industries

In order to increase your online exposure organically, SEO plays an important role for e-commerce websites to build leads and sales online.

What is SEO and why is it important?

SEO, or search engine optimization, is the process of improving the visibility of a website or web page in search engine results pages (SERPs). This can be done by optimizing the website’s content, structure, and code.

For e-commerce websites, SEO is essential for driving traffic and increasing sales. By following SEO best practices, e-commerce businesses can improve their chances of ranking high in search results for relevant keywords.

Best SEO Practices for E-commerce Website

Here are some of the most important SEO best practices for e-commerce websites:

1. Do keyword research

The first step to SEO is to do keyword research to identify the keywords that people are using to search for products or services like yours. Once you know which keywords are important, you can use them throughout your website, including in your titles, meta descriptions, product descriptions, and blog posts.

2. Optimize your product pages

Product page optimisation is important. Your product pages are some of the most important pages on your website, so it’s important to optimize them for SEO. This includes using relevant keywords throughout the page, adding high-quality images, and providing clear and concise product descriptions.

3. Use structured data markup

Structured data markup is a way of providing additional information about your website to search engines. This can help your website rank higher in search results for relevant keywords.

4. Create backlinks

Backlinks are links from other websites to your website. They are a signal to search engines that your website is authoritative and trustworthy. You can create backlinks by guest blogging, participating in forums, and submitting your website to directories.

5. Keep your website up-to-date

Search engines love fresh content, so it’s important to keep your website up-to-date with new products, blog posts, and other content. This will help you attract new visitors and keep your existing visitors coming back for more.

6. Use a responsive design

A responsive design means that your website will look good and be easy to use on all devices, including desktops, laptops, tablets, and smartphones. This is important for SEO because Google now favors websites that are mobile-friendly.

7. Reduce your page load speed

Page load speed is another important factor for SEO. If your website takes too long to load, visitors are likely to click away. You can improve your page load speed by using a content delivery network (CDN) and optimizing your website’s code.

8. Use targeted keywords

When you’re doing keyword research, focus on keywords that are relevant to your products or services and that have a high search volume. You can use tools like Google Keyword Planner to help you find the right keywords.

9. Use long-tail keywords

Long-tail keywords are more specific than short-tail keywords. They’re often easier to rank for and can generate more targeted traffic to your website.

10. Use social media

Social media like Facebook, Instagram and TikTok can be a great way to drive traffic to your website and improve your SEO. When you share your website’s content on social media, be sure to include relevant keywords in your posts.

SEO services in Singapore

Obtaining a successful e-commerce SEO strategy is no longer a certainty in the hectic smartphone era, where all is a simple Google search.

This is popular especially during this long and boring pandemic when everyone is staying at home. When a product comes to our mind, we would search on Google to research before buying.

The question is, is your e-commerce store on the first page of Google?

E-commerce SEO Tutorial from Ahref

Why Is SEO Important for E-commerce?

Sadly, there is little or no reason to configure your e-commerce platform for search engine optimization (Search Engine Optimization). Developing an SEO plan for an e-commerce website is notoriously difficult. This is because businesses cannot commit a specific budget to their online marketing campaigns.

1. Google Understands Your Store

SEO increases and improves your website’s content, code, and structure so that Google understands them better. To ensure that the Google bots realize who you are and what you’re for, you must do on-page and off-page SEO.

2. Free Organic Traffic

With proper planning, SEO can help you generate page traffic. Optimization lets search engines know what your online store is all about. It can also be used to monitor traffic to your company.

3. Customers Understand Your Store

Your e-commerce website’s SERP feature is to make it available on the search engine results list. By letting the customer know about your product or service, it is easier to attract the right traffic.

For example, our SERP let customers know that we provide digital marketing services like SEO:

4. Cost Saving from Advertisement

There are several other ways to increase the e-commerce website visibility on the SERPs (SERP). However, you will need to pay Google for SEM (Search Engine Marketing). This will let your SERPs appear on the top section of the first page of Google immediately.

Take some time to develop an intentional SEO strategy before going through the other paid strategies. Check your e-commerce site if you need to develop and refine your website. Match your technical SEO with your company’s growth. In the long run, you save a lot of money when your page is ranked on the first page organically.

How SEO Helps E-commerce Owners

SEO (search engine optimization) is a marketing strategy that aims to increase the website’s exposure to organic search engine results. It drives traffic and eventually raises brand awareness. The primary platforms by which potential consumers can locate the goods and content they need are search engines.

1. Appear Nearby Your Customer

Your goods and services cover a more comprehensive geographical location, and this enables your nearby customer to find you. Optimizing your e-commerce platform for search engines, on the other hand, would increase the amount of traffic that comes to your site by organic means. E-commerce SEO will assist you in ensuring that you receive high-quality traffic to improve your search engine ranking.

Google My Business will also increase your business visibility online based on location.

2. Targeted Leads and Customers

You can study what is trending from Google Trends for free to decide on which keyword to optimize. An e-commerce SEO agency like us can help you analyze your target market for free too. We can help you analyze your keywords for your niche. Also, we study your competitors and give suggestions on how to improve your SEO. If you appear more frequently in searches, your sales will increase through high-quality lead conversion.

3. Generate Interests from Cold Leads

The development of an e-commerce website increases your company’s exposure by making it more accessible to search engines. On top of that, blogging is an excellent aspect of your e-commerce SEO platform.

When it comes to an e-commerce site, an active blog plays a significant role. Blogs can update prospects on the latest trend or technology and generate interest in a way. For example, the customer is likely to buy a dress from an e-commerce store that updates the trends frequently. They might just buy following the fashion suggestion and styling tips. It will definitely perform better compared to an e-commerce store with just a listing of dresses.

So, can you optimize yourself?

Why not? All it takes to rank on the first page are patience and consistency. Of course, your product or service needs to be great.

Questions? Comment below or contact us to help you!