In order to increase your online exposure organically, SEO plays an important role for e-commerce websites to build leads and sales online.
What is SEO and why is it important?
SEO, or search engine optimization, is the process of improving the visibility of a website or web page in search engine results pages (SERPs). This can be done by optimizing the website’s content, structure, and code.
For e-commerce websites, SEO is essential for driving traffic and increasing sales. By following SEO best practices, e-commerce businesses can improve their chances of ranking high in search results for relevant keywords.
Best SEO Practices for E-commerce Website
Here are some of the most important SEO best practices for e-commerce websites:
1. Do keyword research
The first step to SEO is to do keyword research to identify the keywords that people are using to search for products or services like yours. Once you know which keywords are important, you can use them throughout your website, including in your titles, meta descriptions, product descriptions, and blog posts.
2. Optimize your product pages
Product page optimisation is important. Your product pages are some of the most important pages on your website, so it’s important to optimize them for SEO. This includes using relevant keywords throughout the page, adding high-quality images, and providing clear and concise product descriptions.
3. Use structured data markup
Structured data markup is a way of providing additional information about your website to search engines. This can help your website rank higher in search results for relevant keywords.
4. Create backlinks
Backlinks are links from other websites to your website. They are a signal to search engines that your website is authoritative and trustworthy. You can create backlinks by guest blogging, participating in forums, and submitting your website to directories.
5. Keep your website up-to-date
Search engines love fresh content, so it’s important to keep your website up-to-date with new products, blog posts, and other content. This will help you attract new visitors and keep your existing visitors coming back for more.
6. Use a responsive design
A responsive design means that your website will look good and be easy to use on all devices, including desktops, laptops, tablets, and smartphones. This is important for SEO because Google now favors websites that are mobile-friendly.
7. Reduce your page load speed
Page load speed is another important factor for SEO. If your website takes too long to load, visitors are likely to click away. You can improve your page load speed by using a content delivery network (CDN) and optimizing your website’s code.
8. Use targeted keywords
When you’re doing keyword research, focus on keywords that are relevant to your products or services and that have a high search volume. You can use tools like Google Keyword Planner to help you find the right keywords.
9. Use long-tail keywords
Long-tail keywords are more specific than short-tail keywords. They’re often easier to rank for and can generate more targeted traffic to your website.
10. Use social media
Social media like Facebook, Instagram and TikTok can be a great way to drive traffic to your website and improve your SEO. When you share your website’s content on social media, be sure to include relevant keywords in your posts.