Small Businesses Archives - Marven Industries

Obtaining a successful e-commerce SEO strategy is no longer a certainty in the hectic smartphone era, where all is a simple Google search.

This is popular especially during this long and boring pandemic when everyone is staying at home. When a product comes to our mind, we would search on Google to research before buying.

The question is, is your e-commerce store on the first page of Google?

E-commerce SEO Tutorial from Ahref

Why Is SEO Important for E-commerce?

Sadly, there is little or no reason to configure your e-commerce platform for search engine optimization (Search Engine Optimization). Developing an SEO plan for an e-commerce website is notoriously difficult. This is because businesses cannot commit a specific budget to their online marketing campaigns.

1. Google Understands Your Store

SEO increases and improves your website’s content, code, and structure so that Google understands them better. To ensure that the Google bots realize who you are and what you’re for, you must do on-page and off-page SEO.

2. Free Organic Traffic

With proper planning, SEO can help you generate page traffic. Optimization lets search engines know what your online store is all about. It can also be used to monitor traffic to your company.

3. Customers Understand Your Store

Your e-commerce website’s SERP feature is to make it available on the search engine results list. By letting the customer know about your product or service, it is easier to attract the right traffic.

For example, our SERP let customers know that we provide digital marketing services like SEO:

4. Cost Saving from Advertisement

There are several other ways to increase the e-commerce website visibility on the SERPs (SERP). However, you will need to pay Google for SEM (Search Engine Marketing). This will let your SERPs appear on the top section of the first page of Google immediately.

Take some time to develop an intentional SEO strategy before going through the other paid strategies. Check your e-commerce site if you need to develop and refine your website. Match your technical SEO with your company’s growth. In the long run, you save a lot of money when your page is ranked on the first page organically.

How SEO Helps E-commerce Owners

SEO (search engine optimization) is a marketing strategy that aims to increase the website’s exposure to organic search engine results. It drives traffic and eventually raises brand awareness. The primary platforms by which potential consumers can locate the goods and content they need are search engines.

1. Appear Nearby Your Customer

Your goods and services cover a more comprehensive geographical location, and this enables your nearby customer to find you. Optimizing your e-commerce platform for search engines, on the other hand, would increase the amount of traffic that comes to your site by organic means. E-commerce SEO will assist you in ensuring that you receive high-quality traffic to improve your search engine ranking.

Google My Business will also increase your business visibility online based on location.

2. Targeted Leads and Customers

You can study what is trending from Google Trends for free to decide on which keyword to optimize. An e-commerce SEO agency like us can help you analyze your target market for free too. We can help you analyze your keywords for your niche. Also, we study your competitors and give suggestions on how to improve your SEO. If you appear more frequently in searches, your sales will increase through high-quality lead conversion.

3. Generate Interests from Cold Leads

The development of an e-commerce website increases your company’s exposure by making it more accessible to search engines. On top of that, blogging is an excellent aspect of your e-commerce SEO platform.

When it comes to an e-commerce site, an active blog plays a significant role. Blogs can update prospects on the latest trend or technology and generate interest in a way. For example, the customer is likely to buy a dress from an e-commerce store that updates the trends frequently. They might just buy following the fashion suggestion and styling tips. It will definitely perform better compared to an e-commerce store with just a listing of dresses.

So, can you optimize yourself?

Why not? All it takes to rank on the first page are patience and consistency. Of course, your product or service needs to be great.

Questions? Comment below or contact us to help you!

Why is bookkeeping important for small businesses?

The importance of bookkeeping should not be neglected. It is one of the most critical factors that contribute to the success of any small business. Nowadays, bookkeeping is an essential part of any industry. That is why bookkeepers are in high demand these days.

A client wants to keep track of their financial condition, as well as the inflows and outflows of each transaction. They want to hire someone who can own, archive, and analyze these records. This is because they want to facilitate the best practices for the future of the company.

These accountants, especially small business owners, will help you organize your records to formulate a successful strategy. Most importantly, it is for a comprehensive review of your business, to improve it, and to make it great.

From: LYFE Accounting

Importance of Bookkeeping for Small Businesses:

1) Evaluate Performance for Improved Financial Decisions

Accurate bookkeeping gives you concrete and reliable data that you can use to analyze whether

you are making a profit
to identify your company’s strengths and weaknesses
and to determine if you are meeting your financial goals.

With this data, you can arm yourself safely to make the necessary adjustments and improvements if you see fit. Reliable information is your competitive advantage.

Unlike many new companies and small business owners who make decisions without specific data, you make decisions with clarity and perspective.

2) Better Manage Expenses with Bookkeeping

An appropriate bookkeeping system keeps track of your expenses so that you can determine if you are exceeding your spending limits. When you can see the total cost, you can decide if you have overpaid. If your company has an allocated budget, a good bookkeeping system makes it easier to stay with it.

Good financial management is not a luxury; it is a necessity. And that starts with good bookkeeping. Small business owners need to invest their time and effort working on their bookkeeping system to ensure that it is set up to run efficiently and consistently.

3) Important to Increase Cash Flow

Small business bookkeeping also helps increase cash flow. As the accountants are responsible for documenting all transactions in the records, each transaction is properly recorded and processed. This makes it possible to identify any inconsistencies in the financial statements before they take effect.

With a better cash flow, the company can achieve its goals faster. Poor tracking of your income and expenses makes it very difficult for even the best tax accountants to prepare your taxes accurately and in a timely manner. Many people believe that accountants are wizards who can figure out and understand what papers entrepreneurs carry in their offices at tax.

4) Bookkeeping Prevents Employee Theft

Keeping organized records, such as tracking inventory and office supplies, will prevent employee theft. Regular reconciliation of the checkbook will prevent unscrupulous employees from stealing your checks and embezzling your hard-earned money.

5) Most Importantly, Bookkeeping Saves Time

Small business owners have so many responsibilities. The ability to prepare documents or find information quickly should be a priority. No amount of good, old-fashioned, organized manual bookkeeping can beat the speed of a computerized bookkeeping program.

Bookkeeping for small businesses improves the ability to focus on developing its business while reducing risks and costs. Those who want to keep things from the previous century can still have a good and functional system, provided it is well thought out and allows you to find information quickly and easily and keep track of data, as well as prepare documents without problems, such as would be invoices or sales orders.

In conclusion, the importance of bookkeeping is undeniable for small businesses. However, most of the owners of small businesses can’t afford to hire a full-time accountant. In this case, it is better to outsource bookkeeping services than to neglect them.

Need recommendation for bookkeeping services? Contact us, we can help to recommend!