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Small Businesses Marketing
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Advertise Website for Free
How to Advertise your Website for Free?
To advertise your website for free, there are numerous websites that exist where you can indirectly promote your products and services to many people. It costs almost nothing to start. This is an ideal way to increase the popularity of your brand and the online presence of your website.
The safest way to “advertise” for free is on social media. While you aren’t technically advertising, taking the time to build up a following or likes will provide you with free “advertising” on social media. However, it takes time for your to build up your audience without paid advertising. The amount of time it takes can be easily 6 months to 1 year.
Methods to Promote for Free Immediately
Without having to wait for months to advertise your website for free, here are some free tips to get you started with website promotion:
1) Guest Blogging
Guest blogging is publishing content on other people’s blogs as a guest.
It is a perfect way to make full use of their authority and audience while funneling some of their traffic to yours. To do so, you should provide good and attractive content that is useful and relevant to their audiences.
In your content, you can include some anchor texts with backlinks linking to your own website. Nevertheless, you have to be fair to include other useful links as well. With this, you are not being biased 100% referring to only your website and it is likely that the blog owner will approve your post.
2) Search Engine Optimization (SEO)
Publishing content and achieving a high ranking in Google (and other search engines) will provide you with steady and passive traffic for years.
However, this method will take a few months to rank and it is definitely worth it. Contact us if you need help to rank and grow your free traffic for years.
The good news is free advertisement credit up to SGD 75 is available if you create a new Google Ads account with Google Ads Singapore, valid for 30 days. This will instantly put your website for your search term on top of the first page of Google.
3) Reddit
Reddit is a popular social media platform. Reddit, also known as the Internet’s front page, is home to millions of dedicated users from every niche, hobby, and interest imaginable.
Every month, they collectively contribute billions of page views to Reddit’s material. You can provide your link on your reddit post. It will easily be a do-follow backlink if you get a few upvotes.
4) Quora
Quora is a forum where users can pose and answer questions. You’ve already arrived! Respond to related questions and demonstrate your authority and expertise, resulting in increased traffic to your website.
5) Facebook
There are billions of Facebook users waiting for you to connect with them. Create a Page or a Group and begin attracting devoted fans and subscribers.
Facebook Groups are a fantastic place to advertise yourself or a company or product. However, it would help if you used elegance to avoid being desperate for publicity.
6) Twitter
Twitter is a social media platform that allows people to talk about you and your website, post highly shareable and engaging content, or run giveaways on this channel.
7) Blogger outreach
Blogger outreach is a strategy for reaching out to bloggers. Reach out and position your content in front of well-known bloggers and influencers in the hopes of getting them to write about you.
Make a resource that is available for free.
Make a valuable, one-of-a-kind piece of content and make it available for free. It may be anything from a downloadable eBook to a free guide to a series of tutorials on a particular topic.
8) YouTube
Interact with other people in the comments section. Keep an eye on what’s being said about your company and, when necessary, join in the conversation. It is entirely free to set up an account, get started, and promote your content on these websites.
Hard work is needed to gain popularity and go viral.
It’s easy to create a Quora account and then do nothing. It’s easy to get engrossed in reading all on Reddit and lose sight of your original goal. You must put in the effort if you want traffic from these free pages. You must begin producing content. It would help if you started repeatedly pressing the publish button.
Since you’re new and have no authority in the business, no one will bother you at first. These websites have billions of users, and you can reach them by using various social media marketing strategies.
Never give up!
Continue to create content, and one person will eventually stop by and listen. Then there are two. And there’s number four. And there’s number eight. Then there were hundreds. Then there may be tens of thousands. Eventually, you’ll have a large audience that will hang on to every word you say.
That’s when you’ll realize you’ve made it.
Free Organic Traffic
What is Free Organic Traffic?
Free organic traffic is important for every business owner with a website. Organic traffics are leads being generated when customers have interests in something and search for them online. There is no cost spent on online advertising as it is organic.
These are high-quality leads and are easier to close as customers are doing their research and about to buy. The more relevant your website is to the search terms, the higher your website would rank. Thus, customers are more like to see your website first before your competitors.
How to Get Organic Traffic to your Website?
The most challenging task you’ll ever undertake for your website is increasing organic traffic. But it’s also the most significant time and effort commitment you’ll ever make.
Check out these suggestions to help you boost your website’s free organic traffic. Continue reading to learn more about our helpful tips:
Make a blog
Start by creating a blog if you want to increase organic search traffic. Blogging is exceptionally beneficial to your business because it allows you to reach out to your target audience, drive organic traffic, and increase the confidence and authority of your website.
The stronger your domain and backlink profile is, the more prominent every new post will become. Create and stick to your blog post schedule. Set a reasonable goal for yourself, but start publishing regularly scheduled content on your website to increase traffic.
Submit your website
It won’t matter if you send your website to search engines because they’ll find it anyway. However, getting your site into as many relevant directories as possible could be beneficial.
Use social media to promote the websites.
You’re losing out on other valuable strategies that can help you push more traffic if you’re exclusively dependent on search engine optimization (SEO) techniques to improve organic traffic.
Posting on social media will make you more visible. Remember to connect to your site’s URL (or an internal page) from your posts to drive traffic to your site. You can also use social media to promote articles you’ve written.
Guest posting
By publishing content on other websites, you can reach a wider audience. To increase site traffic, remember to include your connection.
Include important keywords in your page’s content.
Are you looking for other ways to boost organic traffic?
The next tip for which traffic to your website is to use essential keywords on your blog. Keywords are important for getting the right people to see your site.
Create backlinks
If you want to boost organic traffic outside of website optimizations, we have an excellent plan for you: Obtain backlinks. Backlinks are links from other websites to your site.
You’ll get more traffic from content, directories, and search engines if you have more links pointing to your site.
Make a captivating title tag and meta summary for your website.
The title tag and meta summary are the first things users see when they perform a search and locate your listing in the results.You’re missing out on a great opportunity to increase organic traffic to your website if you don’t use those two factors to draw them.
Email newsletters
A monthly or weekly newsletter is an effective way to keep users engaged. Make sure you have a suggestion or a story to say. Perhaps it could be a roundup of articles published in the previous month, as well as a sneak peek at upcoming activities, tweets, or publications. Alternatively, you might launch a more ambitious email campaign to promote a promotional deal or event.
Reoptimize old content
Reoptimizing old content is the last approach we’ll look at to increase organic traffic. When you publish material, it has the potential to become obsolete over time.
We’re all eager to increase the number of visitors to our websites, and with so many options like SEO, social media, and email, it’s easy to get carried away. Building your structures one by one to achieve a higher starting point for each of your call-outs is the secret to generating large amounts of website traffic.
Creating new content and messaging regularly, systematically tracking what you do, improving the system, and learning from best practices will give you a massive head start in terms of traffic improvement.
Questions? Feel free to contact us or comment below!
Types of SEO Techniques
The SEO techniques of obtaining traffic from a search engine’s free organic, natural search results are known as search engine optimization (SEO). Primary search is shown and listed by all major search engines. For example, Google, Bing, and Yahoo.
They rank web pages and other content, such as videos, local search, and listings based on several factors. The search engines consider the most relevant content higher rank to show to the user. Now, let’s look at the different forms of SEO techniques.
On-page SEO Techniques
This is what we call it when you use different optimization strategies on your blog. This is accomplished by incorporating keywords (the words or a phrase that defines the blog’s central topic). If you’re writing about weight loss on your fitness page, for example, weight loss will be your keyword.
These keywords should appear in your:
- page’s title
- meta description
- URL structure (slug)
- alt attributes of any photos you use
- different points in your site, such as headings and the main body
You must also configure your image. Your material is the other thing that matters, and it matters a lot. I mean that your content should react to the question that the blog as a whole is attempting to address. It is well responding to a search purpose.
Off-page SEO Techniques
It’s something about which you have very little control. What you’re attempting to do here is provide legitimacy for your blog’s credibility by having a person of authority and credibility in your industry vouch for you. Obtaining a backlink from him/her is one way to accomplish this.
What exactly does that imply?
This person includes a link to your blog on his website. But now, a search engine will consider your page valuable because it has been endorsed by another website that is reputable and has authority on the internet and in the industry.
Universal Search Engine Optimization
Any optimization you do for your content, but on platforms that aren’t designed for a specific type of content, is considered universal SEO.
You can optimize your video listing on YouTube, pictures on Pinterest, audio on Soundcloud, and slides on Slideshare, for example. In other words, the content is being optimized on a public forum. This primarily entails using keywords (as described in the first point) in the title, definition, and file name that you upload to each of these platforms.
Imagine going to the most popular party in town and then becoming the most popular thing there. That is universal SEO, my friend.
Local Search Engine Optimization
This is a reasonably straightforward procedure.
Assume that you have a nearby brick-and-mortar shop that sells supplements and gym accessories in addition to your fitness blog. Now, and only then, is it reasonable to do so?
You go to “google my business” and fill in all of the information about your shop, such as name, phone number. Address, map location, operating hours, etc., and then list it on Google.
Technical SEO
If you come across two people talking about SEO and you have no idea what they’re talking about, they’re probably discussing technical SEO.
As the name implies, professional SEO is technical. This is where you describe your web layout, where you communicate with Google about mistakes on your page, where Google sends you alerts when you do something you shouldn’t, and where you can see Google indexing and ranking your blog on the search results page based on how you optimize your blog according to points 1 and 2 above.
White Hat SEO Techniques
It is a form of search engine optimization that uses ethical techniques.
Genuine link-building strategies such as guest blogging, broken link building, and infographic submission are all part of this form of SEO. This is a safe link-building strategy that will not damage your blog in any way.
Gray Hat SEO Techniques
These methods fall somewhere between white and black hat. They include fabricating stories to get attention on major websites, purchasing related spam-free expired domains, creating websites on them, spinning posts on a blog, and various other techniques.
Black Hat SEO Techniques
This is the riskiest and quick-win SEO strategy. We use this technique to fool Google’s SEO algorithm and obtain fast rankings for any keywords. This included purchasing links from websites, hacking websites to insert spammy links, performing 301 redirects with expired domains, bulk commenting, and bulk profile development, among other things.
Need help with SEO Techniques? Comment below or contact us now!
SEO for E-commerce
Obtaining a successful e-commerce SEO strategy is no longer a certainty in the hectic smartphone era, where all is a simple Google search.
This is popular especially during this long and boring pandemic when everyone is staying at home. When a product comes to our mind, we would search on Google to research before buying.
The question is, is your e-commerce store on the first page of Google?
Why Is SEO Important for E-commerce?
Sadly, there is little or no reason to configure your e-commerce platform for search engine optimization (Search Engine Optimization). Developing an SEO plan for an e-commerce website is notoriously difficult. This is because businesses cannot commit a specific budget to their online marketing campaigns.
1. Google Understands Your Store
SEO increases and improves your website’s content, code, and structure so that Google understands them better. To ensure that the Google bots realize who you are and what you’re for, you must do on-page and off-page SEO.
2. Free Organic Traffic
With proper planning, SEO can help you generate page traffic. Optimization lets search engines know what your online store is all about. It can also be used to monitor traffic to your company.
3. Customers Understand Your Store
Your e-commerce website’s SERP feature is to make it available on the search engine results list. By letting the customer know about your product or service, it is easier to attract the right traffic.
For example, our SERP let customers know that we provide digital marketing services like SEO:
4. Cost Saving from Advertisement
There are several other ways to increase the e-commerce website visibility on the SERPs (SERP). However, you will need to pay Google for SEM (Search Engine Marketing). This will let your SERPs appear on the top section of the first page of Google immediately.
Take some time to develop an intentional SEO strategy before going through the other paid strategies. Check your e-commerce site if you need to develop and refine your website. Match your technical SEO with your company’s growth. In the long run, you save a lot of money when your page is ranked on the first page organically.
How SEO Helps E-commerce Owners
SEO (search engine optimization) is a marketing strategy that aims to increase the website’s exposure to organic search engine results. It drives traffic and eventually raises brand awareness. The primary platforms by which potential consumers can locate the goods and content they need are search engines.
1. Appear Nearby Your Customer
Your goods and services cover a more comprehensive geographical location, and this enables your nearby customer to find you. Optimizing your e-commerce platform for search engines, on the other hand, would increase the amount of traffic that comes to your site by organic means. E-commerce SEO will assist you in ensuring that you receive high-quality traffic to improve your search engine ranking.
Google My Business will also increase your business visibility online based on location.
2. Targeted Leads and Customers
You can study what is trending from Google Trends for free to decide on which keyword to optimize. An e-commerce SEO agency like us can help you analyze your target market for free too. We can help you analyze your keywords for your niche. Also, we study your competitors and give suggestions on how to improve your SEO. If you appear more frequently in searches, your sales will increase through high-quality lead conversion.
3. Generate Interests from Cold Leads
The development of an e-commerce website increases your company’s exposure by making it more accessible to search engines. On top of that, blogging is an excellent aspect of your e-commerce SEO platform.
When it comes to an e-commerce site, an active blog plays a significant role. Blogs can update prospects on the latest trend or technology and generate interest in a way. For example, the customer is likely to buy a dress from an e-commerce store that updates the trends frequently. They might just buy following the fashion suggestion and styling tips. It will definitely perform better compared to an e-commerce store with just a listing of dresses.
So, can you optimize yourself?
Why not? All it takes to rank on the first page are patience and consistency. Of course, your product or service needs to be great.
Questions? Comment below or contact us to help you!