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SEO

Free Organic Traffic

May 18, 2021 by Admin

What is Free Organic Traffic?

Free organic traffic is important for every business owner with a website. Organic traffics are leads being generated when customers have interests in something and search for them online. There is no cost spent on online advertising as it is organic.

These are high-quality leads and are easier to close as customers are doing their research and about to buy. The more relevant your website is to the search terms, the higher your website would rank. Thus, customers are more like to see your website first before your competitors.

Digital Garage

How to Get Organic Traffic to your Website?

Free Organic Traffic

The most challenging task you’ll ever undertake for your website is increasing organic traffic. But it’s also the most significant time and effort commitment you’ll ever make.

Check out these suggestions to help you boost your website’s free organic traffic. Continue reading to learn more about our helpful tips:

Make a blog

Blogging

Start by creating a blog if you want to increase organic search traffic. Blogging is exceptionally beneficial to your business because it allows you to reach out to your target audience, drive organic traffic, and increase the confidence and authority of your website.

The stronger your domain and backlink profile is, the more prominent every new post will become. Create and stick to your blog post schedule. Set a reasonable goal for yourself, but start publishing regularly scheduled content on your website to increase traffic.

Submit your website

It won’t matter if you send your website to search engines because they’ll find it anyway. However, getting your site into as many relevant directories as possible could be beneficial.

Use social media to promote the websites.

You’re losing out on other valuable strategies that can help you push more traffic if you’re exclusively dependent on search engine optimization (SEO) techniques to improve organic traffic.

Posting on social media will make you more visible. Remember to connect to your site’s URL (or an internal page) from your posts to drive traffic to your site. You can also use social media to promote articles you’ve written.

Guest posting

By publishing content on other websites, you can reach a wider audience. To increase site traffic, remember to include your connection.

Include important keywords in your page’s content.

Are you looking for other ways to boost organic traffic?

The next tip for which traffic to your website is to use essential keywords on your blog. Keywords are important for getting the right people to see your site.

Create backlinks

If you want to boost organic traffic outside of website optimizations, we have an excellent plan for you: Obtain backlinks. Backlinks are links from other websites to your site.

You’ll get more traffic from content, directories, and search engines if you have more links pointing to your site.

Make a captivating title tag and meta summary for your website.

The title tag and meta summary are the first things users see when they perform a search and locate your listing in the results.You’re missing out on a great opportunity to increase organic traffic to your website if you don’t use those two factors to draw them.

Email newsletters

Email Marketing

A monthly or weekly newsletter is an effective way to keep users engaged. Make sure you have a suggestion or a story to say. Perhaps it could be a roundup of articles published in the previous month, as well as a sneak peek at upcoming activities, tweets, or publications. Alternatively, you might launch a more ambitious email campaign to promote a promotional deal or event.

Reoptimize old content

Reoptimizing old content is the last approach we’ll look at to increase organic traffic. When you publish material, it has the potential to become obsolete over time.

We’re all eager to increase the number of visitors to our websites, and with so many options like SEO, social media, and email, it’s easy to get carried away. Building your structures one by one to achieve a higher starting point for each of your call-outs is the secret to generating large amounts of website traffic.

Creating new content and messaging regularly, systematically tracking what you do, improving the system, and learning from best practices will give you a massive head start in terms of traffic improvement.

Questions? Feel free to contact us or comment below!

Filed Under: Lead Generation, Marketing, SEO, Small Businesses Marketing Tagged With: free traffic, organic traffic, SEO

Types of SEO Techniques

May 4, 2021 by Admin

The SEO techniques of obtaining traffic from a search engine’s free organic, natural search results are known as search engine optimization (SEO). Primary search is shown and listed by all major search engines. For example, Google, Bing, and Yahoo.

They rank web pages and other content, such as videos, local search, and listings based on several factors. The search engines consider the most relevant content higher rank to show to the user. Now, let’s look at the different forms of SEO techniques.

Let’s listen to Neil Patel before we proceed to the common SEO techniques

On-page SEO Techniques

This is what we call it when you use different optimization strategies on your blog. This is accomplished by incorporating keywords (the words or a phrase that defines the blog’s central topic). If you’re writing about weight loss on your fitness page, for example, weight loss will be your keyword.

These keywords should appear in your:

  • page’s title
  • meta description
  • URL structure (slug)
  • alt attributes of any photos you use
  • different points in your site, such as headings and the main body

You must also configure your image. Your material is the other thing that matters, and it matters a lot. I mean that your content should react to the question that the blog as a whole is attempting to address. It is well responding to a search purpose.

Off-page SEO Techniques

It’s something about which you have very little control. What you’re attempting to do here is provide legitimacy for your blog’s credibility by having a person of authority and credibility in your industry vouch for you. Obtaining a backlink from him/her is one way to accomplish this.

What exactly does that imply?

This person includes a link to your blog on his website. But now, a search engine will consider your page valuable because it has been endorsed by another website that is reputable and has authority on the internet and in the industry.

Universal Search Engine Optimization

Any optimization you do for your content, but on platforms that aren’t designed for a specific type of content, is considered universal SEO.

You can optimize your video listing on YouTube, pictures on Pinterest, audio on Soundcloud, and slides on Slideshare, for example. In other words, the content is being optimized on a public forum. This primarily entails using keywords (as described in the first point) in the title, definition, and file name that you upload to each of these platforms.

Imagine going to the most popular party in town and then becoming the most popular thing there. That is universal SEO, my friend.

Local Search Engine Optimization

This is a reasonably straightforward procedure.

Assume that you have a nearby brick-and-mortar shop that sells supplements and gym accessories in addition to your fitness blog. Now, and only then, is it reasonable to do so?

You go to “google my business” and fill in all of the information about your shop, such as name, phone number. Address, map location, operating hours, etc., and then list it on Google.

Technical SEO

If you come across two people talking about SEO and you have no idea what they’re talking about, they’re probably discussing technical SEO.

As the name implies, professional SEO is technical. This is where you describe your web layout, where you communicate with Google about mistakes on your page, where Google sends you alerts when you do something you shouldn’t, and where you can see Google indexing and ranking your blog on the search results page based on how you optimize your blog according to points 1 and 2 above.

types of seo techniques

White Hat SEO Techniques

It is a form of search engine optimization that uses ethical techniques.

Genuine link-building strategies such as guest blogging, broken link building, and infographic submission are all part of this form of SEO. This is a safe link-building strategy that will not damage your blog in any way.

Gray Hat SEO Techniques

These methods fall somewhere between white and black hat. They include fabricating stories to get attention on major websites, purchasing related spam-free expired domains, creating websites on them, spinning posts on a blog, and various other techniques.

Black Hat SEO Techniques

This is the riskiest and quick-win SEO strategy. We use this technique to fool Google’s SEO algorithm and obtain fast rankings for any keywords. This included purchasing links from websites, hacking websites to insert spammy links, performing 301 redirects with expired domains, bulk commenting, and bulk profile development, among other things.

Need help with SEO Techniques? Comment below or contact us now!

Filed Under: Lead Generation, Marketing, SEO, Small Businesses Marketing Tagged With: SEO, SEO Techniques

SEO for E-commerce

May 2, 2021 by Admin

Obtaining a successful e-commerce SEO strategy is no longer a certainty in the hectic smartphone era, where all is a simple Google search.

This is popular especially during this long and boring pandemic when everyone is staying at home. When a product comes to our mind, we would search on Google to research before buying.

The question is, is your e-commerce store on the first page of Google?

E-commerce SEO Tutorial from Ahref

Why Is SEO Important for E-commerce?

Sadly, there is little or no reason to configure your e-commerce platform for search engine optimization (Search Engine Optimization). Developing an SEO plan for an e-commerce website is notoriously difficult. This is because businesses cannot commit a specific budget to their online marketing campaigns.

SEO for E-commerce

1. Google Understands Your Store

SEO increases and improves your website’s content, code, and structure so that Google understands them better. To ensure that the Google bots realize who you are and what you’re for, you must do on-page and off-page SEO.

2. Free Organic Traffic

With proper planning, SEO can help you generate page traffic. Optimization lets search engines know what your online store is all about. It can also be used to monitor traffic to your company.

3. Customers Understand Your Store

Your e-commerce website’s SERP feature is to make it available on the search engine results list. By letting the customer know about your product or service, it is easier to attract the right traffic.

For example, our SERP let customers know that we provide digital marketing services like SEO:

SEO for E-commerce

4. Cost Saving from Advertisement

There are several other ways to increase the e-commerce website visibility on the SERPs (SERP). However, you will need to pay Google for SEM (Search Engine Marketing). This will let your SERPs appear on the top section of the first page of Google immediately.

Google Adwords

Take some time to develop an intentional SEO strategy before going through the other paid strategies. Check your e-commerce site if you need to develop and refine your website. Match your technical SEO with your company’s growth. In the long run, you save a lot of money when your page is ranked on the first page organically.

How SEO Helps E-commerce Owners

SEO (search engine optimization) is a marketing strategy that aims to increase the website’s exposure to organic search engine results. It drives traffic and eventually raises brand awareness. The primary platforms by which potential consumers can locate the goods and content they need are search engines.

1. Appear Nearby Your Customer

Your goods and services cover a more comprehensive geographical location, and this enables your nearby customer to find you. Optimizing your e-commerce platform for search engines, on the other hand, would increase the amount of traffic that comes to your site by organic means. E-commerce SEO will assist you in ensuring that you receive high-quality traffic to improve your search engine ranking.

Google My Business will also increase your business visibility online based on location.

Google My Business

2. Targeted Leads and Customers

You can study what is trending from Google Trends for free to decide on which keyword to optimize. An e-commerce SEO agency like us can help you analyze your target market for free too. We can help you analyze your keywords for your niche. Also, we study your competitors and give suggestions on how to improve your SEO. If you appear more frequently in searches, your sales will increase through high-quality lead conversion.

3. Generate Interests from Cold Leads

The development of an e-commerce website increases your company’s exposure by making it more accessible to search engines. On top of that, blogging is an excellent aspect of your e-commerce SEO platform.

When it comes to an e-commerce site, an active blog plays a significant role. Blogs can update prospects on the latest trend or technology and generate interest in a way. For example, the customer is likely to buy a dress from an e-commerce store that updates the trends frequently. They might just buy following the fashion suggestion and styling tips. It will definitely perform better compared to an e-commerce store with just a listing of dresses.

So, can you optimize yourself?

Why not? All it takes to rank on the first page are patience and consistency. Of course, your product or service needs to be great.

Questions? Comment below or contact us to help you!

Filed Under: SEO, Small Businesses, Small Businesses Marketing Tagged With: SEO, SEO for E-commerce

SEO Agency

May 1, 2021 by Admin

How to Choose the Right SEO Agency

Every online business needs SEO services to rank its website and generate targeted traffic. SEO services can help your company website gain maximum visibility and awareness, which ultimately helps your business grow. You need to hire the right SEO agency to get the best results.

seo agency

Choosing the right SEO agency for your business can be a difficult process. There are many agencies that promise great results that don’t work and can cost you a lot. The right SEO agency will give you time to slowly optimize your website. Hence, your website will rank high in search engines for your most important keywords.

How do you choose the right SEO agency for your needs? Without any further ado, here are the best things to keep in mind when choosing the right SEO agency:

Check the experience.

By doing this, you should not only examine the company’s experience in search engine optimization activities but also their experience in your industry. SEO practices have changed a lot from the past. Only a company that has evolved with changes in the industry can provide the required results using authorized methods.

Thus, make sure you have good experience with various aspects of search engine optimization such as strategy development, backlink building, analysis, tracking, and so on. You can get these details by referring to the type of work they do for your previous clients. Another point to consider is the legitimacy of the agency.

Variety of services being offered

SEO alone can not do much for your business, but if combined with content marketing, social media marketing, email marketing, mobile marketing, and PPC marketing, it can help businesses to reach the pinnacle of online success. When an agency offers you all these services under one roof, it is no longer a matter of improving your SEO ranking. . However, the number of your agencies that offer a wide range of SEO services should be careful in choosing the right agency for your business.

Reporting and Transparency

The most important feature of a good SEO agency is that it must be transparent in its work. You should expect them to provide detailed weekly or monthly reports (whichever is best for your business). Most SEO agencies regularly distribute custom reports detailing the strategies they have used, their impact, and the improvements they have made in key areas over time. Choose an agency that uses the best Google standards, methods, and techniques for the organic growth of your brand. Make sure the agency you are hiring does not use unethical methods that could hurt your brand.

Check the SEO strategy they follow.

Because SEO strategies have changed significantly since the beginning of the process, make sure the company you hire is aware of the new steps that need to be taken. The company’s strategy depends on the industry to which the customer belongs. An SEO agency that understands your industry better can use the right strategy to draw conclusions. You can ask the company to see the rankings and results they have obtained for previous projects. This will help you understand if there is potential.

Customer support

Make sure your SEO agency has the same values ​​and attitudes about your work. Remember that creating and optimizing websites is a team effort. When you can not trust your partner, you are more likely to fail. Make sure professionals listen to you and consider all your needs and preferences. Choose an SEO agency that offers tailored solutions to individual challenges.

SEO success requires a long-term commitment. Therefore, you should get comfortable with the agency you choose. A new website can take minimum 6 months to rank. Patience is the key and please do not give up!

Filed Under: Lead Generation, Marketing, SEO, Small Businesses Marketing Tagged With: Search Engine Optimization, SEO, seo agency

How to get on the first page of Google?

April 22, 2021 by Admin

First Page of Google

Google has been a super convenient search engine for us to find our answers in seconds. Most of the time, we can find what we want on the first page of Google.

get on the first page of google

For instance:

  1. Answer
  2. Product
  3. Service
  4. Document
  5. Tutorial

You name it.

The question is, how do we get our website on the first page of Google so that our prospect can find us on page one? This is extremely important for entrepreneurs and business owners to generate high-quality leads. Search Engine Optimisation (SEO) can help rank our websites higher based on keywords.

On-page Optimization

On-page optimization is between our web pages. Each one of them needs to optimize to be relevant to certain keywords. They will then rank based on depending on the keywords competition and location.

For example, keyword A might rank on the first page of Google Singapore. However, it might not be on the first page of Google US.

Factors that affect on-page SEO:

  • Readability – How easy is it for the website visitors to read and understand your content.
  • Length of content – 2500 words to 3000 words without duplicated content is good on a page.
  • HTML Source Code – Title tag, keyword in headings, meta description tag, SERPs, etc.
  • Image Setting– alt text so Google knows what is your image about.
  • URL Format – Preferably with your keywords in URL.
  • Links – Inbound (linking to your other web page) and outbound (linking to other websites)

Off-page Optimization

Unlike on-page optimization, off-page optimization happens outside your website.

For example, other websites will link to your website or web page if they think your content is good. This is also called backlinks.

Sources for off-page optimization:

  • Other websites or blogs
  • Youtube
  • Local SEO like Google My Business
  • Social Media Shares

Lastly, it is always good to analyze our website first before we improve and optimize. You will need to understand the supply and demand in order to choose the right keywords in your country.

Contact us if you would like us to analyze your website for free!

Filed Under: Lead Generation, Marketing, SEO, Small Businesses Marketing Tagged With: first page of google

Search Engine Optimization (SEO)

January 11, 2021 by Admin

Search Engine Optimization (SEO) and SEO services have been important for online businesses.

What is a Search Engine?

Search Engine Optimization (SEO)
Google

When sourcing for any information, idea, or question on the internet, people use search engines. Search engines are websites where users can look up any internet content.

Google Search Central

Whatever question that pops out of your mind, you type it in and the search engine displays you a list of the websites relevant to your search. The search engine has an algorithm that internally evaluates which correct website will get in the search results.

It is a software system that carries out internet searches based on the search term that was input. It is designed to search the World Wide Web systematically for any particular content specified in the web search query.

Search Engine Results Pages (SERPs)

The search results are often referred to as search engine results pages or SERPs. It contains a variety of links to web pages, videos, infographics, images, articles, news, research papers, or any other type of file. The purpose of the search engine will depend on how relevant the sets of results it gives back.

Since the internet contains massive information, there are billions of web pages that contain the keyword but there are websites that have more relevant information than the others. How a search engine determines which is more relevant and has the most useful information depends solely on how each one of them is optimized.

SERPs for Search Engine Optimization
SERPs Examples from Ahrefs

Most of the web searches now are usually for commercial ventures. They are supported by an advertising profit allowing advertisers to have their listings tabulated higher in the search results through fees.

There are some search engines that do not charge fees and create profit by running-related advertisements along with the regular search engine results, so every time someone clicks on the ads, the search engine makes money.

What is Search Engine Optimization (SEO)?

Search Engine Optimization or SEO is done through a process by which a site is improved by increasing its visibility online for any potential relevant searches. The more your page is viewed by people, the more you get attention and gain potential new customers for your business.

Search Engine Optimization (SEO)

Search engines like Google, Bing, or Yahoo take advantage of bots to get inside the pages on the web from site to site gathering and collecting useful information about the sites or links and placing them on an index.

After that, algorithms start to analyze the pages placed on the index, taking note of the hundreds of ranking factors to determine the sequence of pages that should be present in the search results for a given search term.

How does a Search Engine Work?

The search ranking factors may also be considered as a substitute for aspects particular to the user. There is a Periodic Table of SEO factors that organizes these factors into different categories and weighs each one based on how important it is to the SEO.

This is extremely important to ensure that the content generated in your search results is tagged correctly. So, when a user enters a search term or query, it is only by a few keywords. However, the index already contains the names of the websites that contain the keywords and then are instantly acquired from the index itself.

Search Engine Optimization (SEO) index

The processing begins when the web pages are generating the search result list wherein every page is weighed based on the information from the index. Then, the top search result item does the lookup, resemblance, and increase of the snippets that show the information of the keyword that is matched.

Why is Search Engine Optimization (SEO) Important?

Whenever people need a piece of information, the first thing they commonly do is look it up on the internet. It is often about a product or service before making a purchase.

It is extremely fundamental to use SEO as part of digital marketing. Digital traffic usually happens primarily because of the search. A higher ranking and higher visibility than your competitors offer a huge advantage for your brand to be more known. It is easier for prospects to get to know you and the services you offer when you are on the first page of Google.

The effectiveness of your SEO efforts determines how high you rank. A higher ranking means you have better visibility online. It is important considering that a huge amount of people do not click past the SEO results given,

Domain Authority in SEO

Authority is a concept fairly new in the SEO world, but it is extremely important to search engines since it is becoming even more important to web users. Authority actually pertains to how trustworthy, relevant, and how much of high-quality service you offer.

Domain Authority for Search Engine Optimization

The higher authority your website possesses, the higher the web users will trust your branding. Creating a positive customer experience is essential, especially online where you can not interact and mingle with the prospect face to face. So optimizing your site and improving it ensures that your website is usable and easy to use.

Page Speed Insights in SEO

Naturally, people gravitate more often to sites that have been upgraded and fast. If your page load speed is low, there may be problems when surfing your page on a mobile compared to a laptop.

Improved web pages usually reduce their bounce rate making the people spend time on your webpage. They do not have to wait and endure the occasional lagging and crashing of websites.

PageSpeed Insight Google

When operating a good website, it also gives your page a sense of credibility and legitness. You can also take advantage of SEO by relaying the great deals, awesome products, and or services that you offer.

Consumers take advantage of the web search to research more on a certain product and service before they purchase in order for them to get their money’s worth. Brands must build a worth sense of trust and connections between their consumers.

Price for Search Engine Optimization (SEO)

Using SEO is also fairly cheap, considering the benefits that you are able to get. It does not require you to pay to rank unlike ad space listings charged on a monthly basis. Paying for ad space is good for the short term but extremely expensive for the long term. It also depends on how much you are able to afford and bid with your competitors.

If you can not pay for another advertisement, your branding will not be visible to your target audience. SEO is not commonly seen as a marketing cost but it is treated as an important long-term investment.

It builds and molds the reputation of the whole brand. Brands that use SEO have seen a noticeable impact on their sales and profits. This impact is guaranteed to last for years to come especially when it is committed. It is guaranteed with plenty of time and effort spent.

A good quality SEO ensures not only for a brand is discovered locally but globally. If a company’s services are understood worldwide, it is likely to earn more customers all over the world needed for their help.

How can Search Engine Optimization (SEO) Help your Business?

The greatest challenge for any business owner is to ensure that supply meets demand. When a consumer needs your service or product, they look at your website and not your competitors. There are several things you can do without spending much to increase your organic traffic in no time.

Search Engine Optimization (SEO) Help your Business

First, make sure that you optimize your content not solely for the search engine, but for the consumers. This means that you should know what are the main issues of the market you are targeting. The keywords they often use in a search query are also important for you to target the right audience.

Addressing the issues your consumers typically have will resonate with the ideal customers that you want. Make sure to please your buyer personas and not the search engine or else you’ll end up with a nonsense keyword.

Blogging for SEO

Next, it helps to be constantly posting blogs to rank.

Blogging is probably the most effective way to optimize and increase your organic site traffic. It helps when you create content that goes more in-depth in your target niche.

Interested customers with information about any of your branding are likely to subscribe to you. However, make sure to produce a well-written blog regularly to avoid looking unprofessional and cheap.

Target Long-tail Keywords

Next is using long-tail keywords. Do not forget about using keywords that directly cater to some of your services and specify more about your product. Search engines will recognize your website as a destination for that particular subject which can help boost your site in search rankings.

Longtail Keyword for SEO

Also, it helps your target market reach and finds you. You can also increase your organic traffic by writing and publishing as much content as you possibly can. But always ensure the quality of the content you put out is good and is not rushed. The more good quality content you put out on the internet, the more potential you have to increase your organic traffic.

Social Media Networks for SEO

You can also build a name on social media networks. All these networks are a good way of getting your name out on the web as much as you can. You can allow sharing on your site to make it easier for people to share your content with their friends and family who may be your potential buyers.

Social Media Networks for SEO

Using analytics in tracking the progress and visitors to your site is a good way of knowing how much your organic site traffic has increased. Being able to determine which keywords they used to find your site can help you improve your content.

Advantages of Search Engine Optimization (SEO)

Inbound Marketing Strategy

Inbound marketing strategy is one of the advantages you can get from using SEO. It is commonly called lead generation.

This centers on making it easier for your target audience to reach you. It happens when they look for information, service, or product you offer. This process is much more customer-centric, wherein the customers are the ones who choose when they need the information.

They are not bombarded by phone calls, spam, etc, which can potentially annoy them. When users are ready to research and understand your services then they can find you on their own. This is more convenient for the customer. Also, it is easier to get good results from warm leads for your business.

Cost Effectiveness for Long Term

Advertisements are not cheap, especially when shown on social media, televisions, billboards, and magazines. In using SEO, you do not have to pay for advertisements.

A search engine’s organic rankings are solely based on its algorithm. It determines the best results fitted for the query. This would mean that if you created a site that search engines find worthy of directing users to, it will rank. This will continually attract organic traffic to your page for a long period of time say months or even years.

Cost for Search Engine Optimization

Researching and producing high-quality content is an investment. When it is done properly, there will be no additional cost to keep the traffic to your content. However, it is important to produce updated content constantly to attract more traffic to your website.

You also have to keep up to date with your competitors’ content. Please ensure that you produce better quality content than them. But looking at it, your spot on the ranking is free of charge. All you have to do is either create good content or pay someone to do it for you.

Higher Closing Rate with SEO

It is revealed that an average of 14.6 percent close rate is achievable from using SEO leads. Outbounds usually result in a much lower conversion rate around 1%. With SEO leads, customers make the actual gathering of information about your product or service that they need.

These people making the search online already have the information they want to know. It is easier and faster for them to look for it and make purchases. SEO also results in a much higher conversion rate.

A good ranking on any search engine of your site can get you a higher conversion rate. The target market of your business will become more aware of your presence as long as you maintain the top rank. This is because more than 90% of visitors will not read the second page of Google.

Search Engine Optimization (SEO) Services

In conclusion, you can have all the opportunities for your brand. Advanced technology and the digital world have provided us with unlimited resources. There are a lot of options to explore for the sole purpose of improving the market and competition.

Search Engine Optimization (SEO) Services

Taking advantage of Search Engine Optimization (SEO) is one of the easier strategies you can use to help you get to the top of the competition. Search Engine Optimization optimized the website in gaining quantitative and qualitative sites that can be visited through the organic search engine.

Make sure to take advantage of SEO and open up multiple possibilities for your company. If you are not sure how to choose the right keyword in your niche and optimize it, feel free to contact us! We can provide you with a Free SEO Report to understand more, with no obligation!

Filed Under: SEO Tagged With: Search Engine Optimization, SEO, seo services

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